SONY believes in providing quality, welfare & security of the employees and refuses to imitate ideas of other companies. His dream comes true when he meets Ibuka and they started their venture.Īkio exemplifies the problems faced by SONY when its founders were naïve and they didn’t knew how to market their products. He was motivated to establish his own company when he visited Philips for the first time. Akio has meticulously described about his childhood and graduation days. After a time period, things become normal again. The entire nation faces humiliation from the USA Army. the attacks of USA Army on Hiroshima and Nagasaki. The story of the book starts with a tragedy and amiss in Japan i.e. We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity. The other person who laid the foundation of SONY is Masara Ibuka. He resides in USA with his wife Kamei Yoshiko and children Hideo, Masau and Naoko. The author of the book “ Made In Japan” is Akio Morita.
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